Category Archives: Mosaic Art

Starting Up A Small Business

My long term Business Adviser and friend Glenda Shawley of The Training Pack has recently had her first book published.

“Founded After 40” – How to start a business when you haven’t got time to waste – is a rich source of information, advice and help which leads you through the challenges of setting up a locally based business one step at a time. It highlights the pitfalls to avoid, decisions that need to be made and actions to be taken.

I met Glenda many years ago at my first networking event (I was shaking on arrival) and had just started my own free-lance business. She provided me with lots of invaluable help on setting up, marketing and PR. She has been just as supportive when I changed from ‘business’ to ‘creative’ and set up Rosanna’s Mosaics.

To get some ‘on the ground insights’ for her book, Glenda interviewed several small businesses that she had helped, including myself. It was fascinating to see myself quoted and it made me take time out to reflect if those comments from a while back are still relevant today.

PRICING:  Giving a price, whether for a piece of business advice, a service or a piece of art is always hard, this is what’s in the book:

“Pricing is still a big issue for mosaicist Rosanna Henderson, as it is for many artists. She recognised that there is a price cap on what people are prepared to spend at craft fairs and that made it really difficult to make money.  Now that she works mainly by commission she has a better formula for working out her prices but it’s still difficult to charge for all the time involved’.

I still think this stands today and it opens up the whole topic of ‘why is artwork so expensive’ which I will tackle in a future Blog.  The other area were I am quoted concerns my core aims and values – definately worth its own Blog.

So, you know what is coming up in future Blogs, if you want to me concentrate on any other specific topics, please let me know.

Glenda’s book is available now,  do visit her website.

However do you price an outdoor piece like this – 4 foot long and 2 foot wide?

 

 

 

Kingfisher Commission

I recently got a phone call from my sister’s sister-in-law. She wanted to commission me to make a piece for her daughter-in-law’s mother’s special birthday (phew).

The initial phone call was quite straight forward “Can I commission you to make a mosaic” – “yes of course, what would you like” – “something for Pam’s birthday, she likes bright colours”.  It was at that stage that I suggested we have another call later on so we could discuss various things that needed to be considered and agreed.

Getting the idea for the commission from a client is usually quite simple as the person either knows exactly what they want or they have some idea (a Bird….. maybe a Parakeet…… definitely a Kingfisher).  However, there are always lots of other factors to take into account e.g.

  • Budget
  • What style will it be – picture, abstract, contemporary, traditional
  • Colours
  • Effect: matt, glass, shiny, full bling effect or a combination of all
  • Size
  • Inside or outdoors
  • Frame or not
  • If outdoors will it hang or screw to the wall/trellis, be set into brickwork
  • Timescale

All the above are key to establish in order for me to use the correct type of backing board and glues. Once I know the answers to all of the above I can give a price.

Now we can start on the piece. Although a lot of my work is ‘freestyle,’ for a commission I will sketch it out roughly (as I have very basic drawing skills).  The client sometimes wants to see the sketch and will make changes, suggestions or may totally change their mind (grrr!). Once we discussed ideas for her design, Jean did let me have a totally free reign – which, to be honest I prefer then I can tweak or change as I go along and the piece takes shape.

Once the piece was made I delivered it in person and Jean saw her commission for the first time.  Happily there was a good ‘wow’ factor and I know she was pleased with the piece.

I have since heard that Pam was delighted as well so another successful commission.

 

 

 

Mosaic Lessons

I will spend this weekend giving Mosaic Lessons, mainly to people that showed an interest at the BEAT Ealing Art Trail. I run lessons on an ad-hoc, request led basis and like to have 3/4 people for the standard lesson. However, I am able to work with larger groups if someone wants a tailor made workshop.

The standard lesson is very much a beginners, basic guide to Mosaic Making.  I am not a great one for theory being very much a hands-on, practical person. So we tend to get stuck in straight away with the nuts and bolts of cutting,placing etc.

It is always quite hard to recommend what people should make as their first piece and, to be honest, I still haven’t found the magic answer to that. I generally find that people do tend to be rather over ambitious in their enthusiasm and ideas for a first piece. A friend that came for a beginners lesson bought a picture of Van Gough’s Sunflowers and asked if they would be able to make that in their first lesson – I said “I’ll be really disappointed if you can as I couldn’t and I’ve been doing this for 10 years!” Needless to say, they did make a sunflower but a very, very simplistic version.

I also like to make it clear that a mosaic is it’s own art form and the end result is not going to look like a watercolour painting or a photograph, it is it’s own interpretation. I hope the above does not sound negative but I like to give people a realistic expectation of what they should be able to achieve. The mosaic art form is quite different to what people expect.

I aim for a fun, informative day. I give out lots of information, tips and ideas. It is quite a full on day with a lot to get through.  As the lessons are based at my home studio it means I have lots of examples of my work to show as well as all the different styles, tiles and embellishments that I use. People go home at the end of the day quite tired, having learnt a new skill and clutching their prized new piece of home made art.

If you are interested in having a lesson, send me an email and I can send you an Information Sheet with more details.

I am really looking forward to welcoming my ‘students’ this weekend for a great lesson and hopefully some of them may get hooked and end up with a website and Blog of their own, just as I have!

Quote from previous attendee:  

“If you are looking for a Basic Mosaic Course for Beginners, Rosanna is your person….she will lead you, very professionally, through everything you need to know to make your first mosaic…… it is a very “full on” day, but at the end of it, you will come away with your own magical personal mosaic” – Linda Edrich

 

BEAT – A Successful Event

I really enjoyed taking part in the BEAT Ealing Art Trail over the past 2 weekends.

I had 250 visitors, made quite a few sales, took several orders for commissions and had a lot of people showing an interest in a mosaic beginners lesson.

All the people that visited seemed really interested and impressed with my mosaics art, especially the range and style of work. My newest venture – glass on glass – was very popular so I will certainly be making more of those.

A huge THANK YOU goes to the BEAT Committee for putting it all together and all the volunteers and helpers who got the brochures and publicity out, regular updates on social media and all the other one million and one things needed to put on an event of this scale.

I am already saying ‘when’ I do it next year rather than ‘if’.

 

BEAT – This Weekend

After month’s of planning, making, grouting and polishing mosaics, updating Blogs and Facebook Posts, delivering brochures, replenishing business cards, reminding friends and anyone I meet – BEAT has arrived and it is NOW!

BEAT Ealing Art Trail is taking place this and next weekend. I will be exhibiting each Saturday and Sunday from 11am – 5pm and I am Venue 45 in the brochure. You can download a brochure from their website www.ealingbeat.org.uk or if you live local, collect one from the many places in the Borough of Ealing.

Do try and come along if you can and also share this Blog and spread the word to others. There are 180 of us local Ealing artists exhibiting our varied work from painting, drawing, ceramics, stained glass, sculptures, photography. We are in 60 venues including our homes, studios, churches, cafes, coffee shops.

We have spent all year preparing for this and we are ready to share our work with you so DO COME ALONG.

North East Art Collective Goes LIVE

For the past 2 years I have been displaying my mosaic art in the North East Art Collective in Newcastle.

They first opened the doors to their unique gallery in 2010 and now display the work of over 150 of the North Easts most amazing talents. Tardis like, they have 11 display rooms which showcase art in all mediums.

Ships and Poppies

Hidden in the heart of Eldon Garden, a shopping centre in Newcastle upon Tyne, they offer a ‘not on the high street’ presence. They  are the essence of Art, Culture and Luxury, but unlike most they don’t pick artists for their names and monetary values but select them based on their talent. Standards are high and quality is even higher.

Over the last few months all the artists have been receiving regular emails from Managing Director John and Front of House Manager Gabby, requesting pictures of all our work, sizes, descriptions, artists profile etc. This is because they were working tirelessly on getting the new website up and ready for the launch which took place on Friday 25th August.

Gone Fishing

Gone Fishing

Do have a look at their website – it is a fantastic site, very user friendly and easy to navigate. You can search by artist, price range, medium, style of work. But most importantly, people are now able to buy our artwork on-line! This opens up our potential marketplace literally world wide. Who knows where my mosaics might end up!

 

BEAT – Less than a MONTH to go.

The BEAT Ealing Art Trail event is picking up momentum and is less than a month away. Yikes!

BEAT – Borough of Ealing Art Trail, is taking place over 2 weekends in September.  I am delighted to be taking part this year and have all sorts of great ideas and specials to offer visitors that come to see me at VENUE 45.

The brochure is now available and I am distributing them far and wide, especially in the Pitshanger area.  Its a lovely pocket size full colour brochure that shows all the artists with an individual profile, information on opening times, maps and anything else you may need to know about the event. If you want a brochure or if you can take a batch to your work place, school, community group, sports team etc. just give me a shout. The more we get out the better and it would be nice to promote the event in other boroughs as well.

There is also a great website that has all the above info for visitors and lots of helpful advice and tips for us artists. Hints and Tips on exhibiting and how to make the most of Social Media have been particularly useful to me.

Along with showing my work I will have mosaics and cards for sale.

I will also raffle a mosaic at £1 per ticket and all the monies raised from this will be going to the Log Cabin Charity, where I made several mosaics on a voluntary basis.

As it is my fist BEAT I want to make it as interesting for visitors as possible as well as enjoying the experience myself. If you have any great ideas, or you have exhibited before and can offer me any tips do let me know. In the meantime I am busy, busy, busy making mosaics and planning and plotting on how to display everything.

 

 

 

10 YEAR CELEBRATION

This month I have been making mosaics for 10 years.

Little Whale logo stacked 400x400I felt this was a good reason for a special celebration so I enlisted the help of my good friend and very talented film maker, Angela Kay of Little Whale Media. Her brief was to make a video that captures my passion for mosaics, with an insight into the skill and intricacies involved in mosaic making. I also wanted her to show my 10 year mosaic journey whilst capturing my personality. A big ask!

Angela rose to the challenge and has produced this short video. I am delighted with the result and certainly feel she has met the brief and more!  What do you think?

Here is the video – An Artist’s Story

 

What people have said about the video:

“I have just seen the video ! A fantastic piece of filmmaking it brought tears to my eyes.Never did I think that I would be the person who sent you on this journey I am really proud of what you have achieved over the last 10 years”. Brilliant!!!!”  Julia Downer

“Absolutely brilliant ~ both sides of the camera!”  JB

“I think that the video is beautifully made.  It so easily captures the professional aspect of your work……All the shot locations in and outdoor enhance the passion you have for your work……You should be so pleased with this video, a great piece of film to have but also I hope a tool for future good things as you continue on your mosaic journey.”  ND

“Well, you are both incredibly talented! What a beautiful, informative film. I can’t believe how much I have learned and how complete the information is in such a succinct format. …….Simply brilliant! …… You both deserve to go viral!”  HS

 

The Marple Mosaic – Happy Birthday

HAPPY BIRTHDAY to the MARPLE MOSAIC – 2 years old. I thought I would show you the original blog I published about the piece.  Since then we have remained in regular contact with Hilary and Pauline with Skype calls and visits. I have developed a talk on the mosaic entitled ‘From Inspiration to Installation‘ and I have had an article about the mosaic published in the BAMM magazine ‘Grout‘. The Marple Mosaic continues to receive visitors and praise.

It all started back in February 2015 when I got an email from Hilary and Pauline asking if I would be interested in being commissioned to make a large outdoor mosaic to go into an inset in their walled, courtyard garden.  We then talked on the phone and got on so well that I instantly agreed even though we were not sure what the piece was going to be. Over the next couple of weeks ideas and sketches were discussed and emailed and we very quickly agreed on a piece that we all liked. I could then go shopping for supplies!P1040916

Once I started work we began to Skype so they could see the progress, although I tried to only show snippets rather than  the overall piece, to keep them guessing!  I have kept a pictorial diary of the whole process for them. We have become firm friends during the process and found we are all straight talkers, have similar interests and enjoy a good laugh.

P1040930sOnce it was ready, Alan and I were happy to deliver it and take the opportunity to have a few days in Buxton en route which coincided with our wedding anniversary (Alan honestly said he didn’t mind). On arrival we had a grand unveiling with a bottle of champagne to ‘toast’ the new addition! The WOW factor was incredible and obviously very rewarding for me as I really enjoyed making the mosaic and was delighted they were so happy with it.

Hilary and Pauline had the mosaic installed the next day and we had a trip over to see it in situ and get some photos before we came back to London. I love making commissions and although they can be a bit stressful and worrying, it is all worthwhile when you get the reward of seeing the reaction and praise that shows how happy Hilary and Pauline are with their piece of mosaic art.

P1050254

Ealing Art Trail- BEAT

beat

Although the Borough of Ealing Art Trail (BEAT) doesn’t take place until September, I am already planning and plotting.

WHERE – am I going to display my work

WHAT – pieces to show, WHAT pieces are for sale, WHAT else am I offering???

HOW – am I going to hang my work, HOW do I ensure people come to see me

The other two ‘W’ are easy:

WHEN – September Saturday 9th & 10th and 16th & 17th

WHY – great to be part of a local art initiative, a great opportunity to get my work seen by a larger audience, feel part of the local art community, may get some commissions and sales, offer people a wider awareness and knowledge of mosaic work.

Cards of my various mosaics

Cards of my various mosaics

So although it is a long way off, there is a lot to be thinking about and being such a well organised person, I like to get myself well prepared.

I have already signed up and paid my registration fee. I have already realised that as most of my work is currently in various Galleries I will need to prepare some new pieces. I want to be able to show a good range of my work – large and small, indoors and outside pieces, glass and ceramic, abstract and contemporary. I don’t mass produce and each item is unique so I am aiming for quality rather than quantity.

P1060530

Glass on Glass Tree

So, you can see why I am plotting and planning already. If you have been involved in a similar event I would love to hear your suggestion or top tips, or more importantly, things to avoid!!

Please put the dates in your diary and I look forward to welcoming you to the art trail.